Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers. Below, he talks about the complexity of meeting the needs of numerous stakeholders and personas, and how his team has developed a framework of responsive web templates partly as a result of exponential mobile traffic. What sites are you responsible for? I am responsible for the UK...

Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads. Some of the most convincing arguments against social ads are that people don’t want to be sold to while they’re socialising and that you can’t always trust the validity of personal data on networks like Facebook. In fact our own head of social Matt Owen...

At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head. Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices. And it's huge.... The new features were unveiled...